Advertising departments should watch for their 2012 contest packets in the mail this week.

The HSPA Foundation and the Indiana Newspaper Advertising Executives Association will sponsor the annual ad contest to recognize the best in the state in 24 categories and three overall awards of excellence.

Don’t Stop Believin’

What: A totally awesome ’80s advertising conference with seminars, networking, prizes, awards & retro fun

When: Friday, Sept. 28

Where: Indianapolis Marriott North, 3645 River Crossing Park­way, Indianapolis

Registration: Watch for details in the coming months.

A save-the-date card included in the mailing asks ad directors and staff to mark their calendars for Friday, Sept. 28 for “Don’t Stop Believin’: A Totally Awesome ’80s Advertising Conference & Awards Gala.” 

The training sessions will feature consultant Tim Smith and publishing guru Kevin Slimp at the Indianapolis Marriott North.

Contestants may begin entering digital files and printing labels for mail-in entries Monday, April 16. The rules brochure includes detailed explanations for entering the contest through www.betterbnc.com.

“This will be our third year for the digital version of the advertising contest,” said Karen T. Braeckel, HSPA Foundation director. “Our members say it is much easier to submit entries now than in the old format. We hope more newspapers participate this year to reward employees for their outstanding work.”

The HSPA Foundation must receive all electronically submitted and mail-in entries by 5 p.m. Friday, June 8. The contest period covers ads designed from June 1, 2011, to May 31, 2012.

More information on the conference will follow this summer.