The Donald W. Rey­nolds Journalism Insti­tute invites industry professionals to the second Walter B. Potter Sr. Conference in November.

The price of admission is two successful ideas – proven winners that generated revenue, boosted readership or improved your operation.

The two-day event will be held Nov. 20-21 at the Reynolds Journalism Institute in Columbia, Missouri. To apply, visit www.rjionline.org/events/potter14.

All participants will be permitted to bring up to three colleagues from their outlet or media group.

The conference will bring together community news executives and leaders at the Missouri School of Journalism for an exchange and dialogue of best practices that will help sustain local journalism, especially in small and rural markets.

We’re looking for 40 unique ideas, not 40 versions of the same idea. Attendance is limited.

Applicants may submit several ideas to increase their chances for participation. Attendees will return home with access to all 40 (or more) innovations, including details to help you implement them at your organization

 

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