Purses Teach Target Engagement, Sales Growth

Purses Teach Target Engagement, Sales Growth

By Pete Van Baalen It isn’t everyday that you get to spend the day at a Hoosier icon’s house. While officially it wasn’t the actual house of Barbara Bradley Baekgaard or Patricia Miller, I did get to spend the day at the corporate headquarters of Vera Bradley near...
Homework Assignment: Speak Up

Homework Assignment: Speak Up

By Steve Key Indiana newspaper executives have an assignment for 2017 – this includes publishers, ad directors and editors. Talk to state legislators about the value of public notice advertising. I know you’re all busy and some of you have multiple state...
Hold Editorials to Highest Standard

Hold Editorials to Highest Standard

By Jim Pumarlo What’s the first word you associate with editorials? Editorials can serve a variety of roles. They educate. They enlighten. They entertain. They challenge your personal beliefs. They reinforce your positions. They frustrate. They anger. They might...
Create a Website from Scratch

Create a Website from Scratch

By Kevin Slimp Two weeks ago, I found myself awake at 3 a.m., unable to get back to sleep. After tossing and turning for more than an hour, I decided I might as well get some work done. Checking my messages and social media, I quickly found I wasn’t the only one who...
Legislature Lets Citizens Down

Legislature Lets Citizens Down

By Tim Timmons If you’re a sports fan, you probably saw the clips over the weekend from Indiana Pacers star Paul George and Oklahoma City standout Russell Westbrook. If you are not a sports fan, bear with me if you please. Both were asked questions (very fair...