HSPA reminds newspapers to take advantage of the publication of much-read school performance reports.
The information should be published this year between April 14 and April 25.
Indiana school districts must publish their annual performance reports this year from April 14 to 25.
Some newspapers have put the information in a special tab, coupled with stories about the school system and/or the information contained in the report, said Steve Key, executive director and general counsel of the Hoosier State Press Association.
Others have secured local sponsors for the tab. It’s a good venue for non-traditional advertisers who want to be seen as advocates of education in the community, Key said.
“Don’t underestimate the interest in this information,” he said. “HSPA learned a few years ago that the annual school performance data was impacting property values in Hamilton County because parents were utilizing the information to hone in on particular schools while house hunting.”