Results of a recent survey of Indiana residents show readership of printed newspapers is high in Indiana.
According to a July study conducted by American Opinion Research for the Hoosier State Press Association:
- Three in four adults read a printed daily or Sunday newspaper during an average week.
- 79 percent read a daily, Sunday or weekly printed newspaper.
Click here to download the full study.
Newspaper websites add to readership:
- Three in four adults read a printed daily or Sunday newspaper during an average week.
- Almost six in 10 (57%) read a weekly community newspaper.
- Almost nine in 10 adults (86%) read some printed newspaper or access a newspaper website during an average week.
Indiana newspapers have good reach, even among younger adults:
- Two thirds of adults age 18 to 34 read a printed weekly or Sunday newspaper during an average week.
- Almost six in 10 (57%) access a newspaper website at least one a week.
- The average weekly reach of newspapers among young adults (print and online) is 83 percent.
These are some of the findings of a research study of adults in Indiana, age 18 and older, conducted between July 8 and July 20, 2014. Interviewing was conducted by landline telephone, cell phone and online. Results have a margin or error of 3.1 percentage points.
