Results of a recent survey of Indiana residents show readership of printed newspapers is high in Indiana.

According to a July study conducted by American Opinion Research for the Hoosier State Press Association:

  • Three in four adults read a printed daily or Sunday newspaper during an average week.
  • 79 percent read a daily, Sunday or weekly printed newspaper.

Click here to download the full study.

Newspaper websites add to readership:

  • Three in four adults read a printed daily or Sunday newspaper during an average week.
  • Almost six in 10 (57%) read a weekly community newspaper.
  • Almost nine in 10 adults (86%) read some printed newspaper or access a newspaper website during an average week.

Indiana newspapers have good reach, even among younger adults:

  • Two thirds of adults age 18 to 34 read a printed weekly or Sunday newspaper during an average week.
  • Almost six in 10 (57%) access a newspaper website at least one a week.
  • The average weekly reach of newspapers among young adults (print and online) is 83 percent.

These are some of the findings of a research study of adults in Indiana, age 18 and older, conducted between July 8 and July 20, 2014. Interviewing was conducted by landline telephone, cell phone and online. Results have a margin or error of 3.1 percentage points.

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