Many HSPA members have taken advantage of special section sales tool kits available to download at hspa.com.
The materials are listed under the Marketing Newspapers tab, providing members with tools to assist in sales, readership and more.
The tab will be updated with new features every quarter.
Throughout 2015 HSPA will continue to add more special sections, marketing sheets and other tools to help newspapers grow revenue.
Currently the tab includes a link to marketing sheets with statistics showing that consumers rely heavily on newspaper media for their news and advertising information.
Members also can access a just-released American Opinion Research readership survey to gain important facts about Indiana print and digital readers.
Member newspapers can customize a series of PowerPoint slides covering the survey results.
The special section tool kits available under the Marketing Newspapers tab will help newspapers generate more revenue and assist staff with quick turnaround to promote sections.
Materials include cover artwork, sales fliers, prospect lists, editorial ideas and more.
Current special section toolkits available include Bridal, Financial Planning and Home Improvement.
Each one includes editable materials for special sections such as:
• Front page cover
• Leave-behind sales flyer
• Advertising sales tracking chart
• Prospective advertisers list
• Editorial content ideas.
HSPA offers the tool kits in cooperation with the Pennsylvania NewsMedia Association.
