The Hoosier State Press Association’s partnership with a press release service is designed to simplify newspapers’ jobs of covering community and regional news.

HSPA is one of 25 U.S. press associations to partner with California-based GistCloud to distribute locally targeted news releases.

HSPA is one of 25 U.S. press associations to partner with California-based GistCloud to distribute locally targeted news releases.

HSPA-affiliate GistCloud Indiana works with customers to issue targeted releases that include text, photos, logos, videos, audio, web links and more. An easy-to-access electronic format puts all of the information for a brief or story at a reporter’s fingertips.

Editors can expect to see releases from GistCloud Indiana in their email inboxes, and reporters will be able to sign up to receive releases associated with their beats (more details on this to come).

To establish a different or additional email address for receiving GistCloud Indiana releases, please send an email to Shawn Goldsby at sgoldsby@hspa.com with the appropriate names and email addresses.

Newspapers are under no obligation to use press releases from GistCloud Indiana, said Steve Key, HSPA executive director and general counsel.

“The HSPA board of directors hopes the information assists members with quick turnaround time for stories in print and online,” Key said.

To allow readers to search GistCloud releases in categories such as business, education and health on newspaper websites, use this link: http://press.gistcloud.com.

GistCloud is a Redwood City, Calif.-based company that provides a suite of multimedia communication tools and press release distribution methods. Options for customers include basic text-only press releases, releases featuring photos, video releases and broadcast releases.

In addition to written content, GistCloud releases can include video, audio, docu­ments, logos, photos, websites and social media links.

“This press release service offers a level of sophistication and options that will benefit not only communication professionals, but newspapers,” HSPA advertising director Pamela Lego said.

Through partnerships with press associations in 25 states and counting, GistCloud can disseminate releases to a targeted, localized audience.

“The format offers a variety of multimedia content to use across platforms,” Key said. “It provides more options to meet journalists’ requirements for news, and it improves the visibility, competitive presence, and exposure of companies using the service.”