National Newspaper Week – Oct. 5-11 this year – marks the 74th year of the week observing the importance of newspapers to communities large and small.

This year’s newspaper week kit contains editorials, editorial cartoons, promotional ads and more that are available for download at no charge to newspapers across North America.

The theme of this year’s National Newspaper Week is “Newspapers: The Foundation of Vibrant Communities.”

Materials are available at www.nationalnewspaperweek.com

Newspapers can pro­mote National News­paper Week by downloading materials and devoting space to reinforce the importance of newspapers to our communities.

They can also editor­ialize locally about how their newspaper is important and relevant to the community.

This can encompass the paper’s government watchdog role, inves­tigative journalism, providing timely public notices, or other topics.

Following National Newspaper Week, the materials will remain on the website and can be accessed by newspapers for use throughout the year since the message is timeless.

Newspapers can download state-specific ads or a generic ad.