Kristin Johnson

Kristin Johnson

The Kokomo Tribune turned to the Hoosier State Press Associ­ation’s

Power of 2 statewide network to advertise a com­pany-produced book.

The ad promoted “Antique Treasures,” a collaboration by CNHI and Pediment Publishing, as a holiday gift idea, said Kristin Johnson, adver­tising sales manager for the Tribune.

The coffee table-style book serves as a pictorial guide for antique collectors, pickers and sellers of vintage items across Indiana.

“We wanted to reach a mass audience to market sales of the book, so we thought what better way than to use the statewide network?” Johnson said.