The Kokomo Tribune turned to the Hoosier State Press Association’s
Power of 2 statewide network to advertise a company-produced book.
The ad promoted “Antique Treasures,” a collaboration by CNHI and Pediment Publishing, as a holiday gift idea, said Kristin Johnson, advertising sales manager for the Tribune.
The coffee table-style book serves as a pictorial guide for antique collectors, pickers and sellers of vintage items across Indiana.
“We wanted to reach a mass audience to market sales of the book, so we thought what better way than to use the statewide network?” Johnson said.