Narrative video advertising is now as close as an iPad.
A one-day seminar, “Mobile Money: Narrative Video Ads” on June 26 in Muncie, will teach sales reps the skills they need to shoot, edit and post short, simple video clips to showcase the features and personality of small businesses.
Ball State University professors John Strauss and Juli Metzger walk you through the basics of shooting and editing – possible thanks to inexpensive software and a training program designed specifically for Web video.
Narrative video ads are simple clips that tell stories about the people behind a business – and their advertised events or other special features.
This concise, hands-on seminar emphasizes the techniques of mobile video. It builds on the selling power of video that is real, raw and compelling.
Strauss and Metzger come from backgrounds in newspapers, radio, TV and online.
They’ll walk you through the basics of short video pieces and show you how to put them on the Web and blend them into your digital selling strategy.
The result: Compelling ads online and a great opportunity to develop new digital revenue streams.
