Registration due for event-marketing seminar


The American Press Institute’s upcoming “Event Marketing: Creative Entrepreneurship” seminar will offer strategies to reach audiences that normally don’t read the paper or advertise in it.

The workshop will be Friday, Feb. 11, at Southeast Missouri State University in Cape Girardeau, Mo. Registration is due by 4 p.m. Tuesday, Feb. 8.

Find out:

  • Ways to capture new audiences and enhance your brand and value proposition through events.
  • Steps for designing creative events that will have the greatest appeal in your market – and make money.
  • How event marketing departments can generate substantial revenue, including some that make between $2 million and $4 million annually.
  • Keys to successfully creating and staging an event and what pitfalls to avoid.
  • How to harness the power of social media to market your events.

Featured discussion leader:

William Cone is an international event-marketing producer and consultant. For three decades, he has been involved with major promotions and causes in more than 1,400 cities and towns across North America and Europe. Cone has worked with dozens of newspapers and other media companies, corporations, marketing agencies, educational groups, governmental bodies and nonprofit organizations on how to maximize revenue and publicity through events, promotions, partnerships and cause marketing.

Who should attend?

Those responsible for developing strategies for new revenue streams through events as well as those who design, manage and deliver special events for their organizations.

What’s the cost?

$160; the price includes lunch and refreshments.

Registration and information:

For more information and to register online, go to Registration is due by 4 p.m. Tuesday, Feb. 8.