Media company launches site

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Fort Wayne Newspapers’ new web venture is Moms.FortWayne.com, a place for women to connect, communicate, learn and support one another.

Users can participate in group discussions, read local parenting blogs, take part in polls, shop and advertise in-home businesses.

“We know that building strong online communities and conversations and turning regular people into sources of information is a very big part of our future,” said Michael Christman, chief executive officer of Fort Wayne Newspapers. “All of these elements and much more are included on the new Moms.Fort Wayne.com site.”

Interactive Media Director Mary Lou Brink will oversee the site’s editorial content.

The site is designed to be populated by area mothers. Women can generate discussions, upload photos and share ideas, Christman said.

“We are putting the content in local moms’ hands, where it should be,” he said.