Ads promote newspapers, books to teens

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TMI?

That’s our job in the newspaper industry – reporting what people who have something to hide consider too much information.

Pro-paper ads

Free 2×4 ads promoting newspapers and books were designed with teens and kids in mind. Click here to download them.

That concept – and language that appeals to teens and children – is the theme of an ad campaign designed to promote summer reading.

Newspapers can download five different 2×4 ads to run in the next two months that encourage reading the newspaper and books, said Karen T. Braeckel, HSPA Foundation director.

“One of the ads suggests summer gift subscriptions for children and teens to promote reading,” she said. “It includes space for newspapers to add their name, circulation phone number and website.”

The ads feature kid-friendly texting lingo with slogans like “TMI? No such thing” and “C U @ the library this summer.”

The taglines on most of the ads say, “Get real. Read the newspaper” or “Get real. Read” depending on whether the ad promotes newspapers or libraries.

A fifth ad plays up the popular vampire genre in books with the slogan “Boredom bites. Read.” The tagline says “Get sucked into another world this summer at the library.”

The ads are available through an effort of Newspaper in Education, the Middle Grades Reading Network and the HSPA Foundation. Newspapers can click here to download them

The ad campaign was created by HSPA using art from pro-reading posters sent to schools across the state by the Middle Grades Reading Network.

Summer reading ensures that children retain and even improve their vocabulary and comprehension skills, said Jack Humphrey, director of the Middle Grades Reading Network at the University of Evansville.

“Providing access to newspapers is just the first step,” Humphrey said in a recent statewide letter to the editor to encourage summer reading. “Another closely related area of reading practice involves the public library.”

The free ads promote those concepts in a way that appeals to young people and parents or grandparents who would be enticed to order a gift subscription, Braeckel said.

“We encourage members to run the ads when they have room,” she said. “They might just be the starting point for budding news junkies and lifelong readers.”