Online training designed for ad sales reps

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HSPA member papers now have free access to Media $ales Basics, the self-paced online advertising training program.

The lessons target beginning ad managers and sales reps and experienced sales reps from other fields – anytime, anywhere they can access the Internet.

Media $ales Basics

HSPA members can use the online advertising training program at www.mediasalesbasics.com for free in 2012.

Training questions: Dave Blakeslee, dblakeslee@admall.com or 614-794-0500 Ext. 110

Questions about use of the program: Karen Braeckel, HSPA Foundation director, kbraeckel@hspa.com or (317) 624-4426

Request a resend of login information: Shawn Goldsby, sgoldsby@hspa.com or (317) 803-4772

To sign up for training, go to www.mediasalesbasics.com and use the log-in information HSPA members received by email.

To request a resend, contact Shawn Goldsby at sgoldsby@hspa.com or (317) 803-4772.

After successfully entering the HSPA login, each user will be asked to set up an individual account with name, email and company. Employees then no longer will use the generic code.

The training program focuses on three fundamentals: advertising, prospecting and consultative media sales.

A panel of Indiana newspaper advertising directors selected Media $ales Basics from other training program available.

Through an agreement with AdMall, HSPA members may use the program for their Indiana newspapers as often as they like in 2012. Each newspaper can name an administrator who can view all activity for the paper.

Newspaper staffs can watch a video about the program at www.mediasalesbasics.com.