Newspaper advertising directors should keep trademark rights in mind ahead of the NCAA Men’s Basketball Midwest Regional, scheduled for March in Indianapolis.
The NCAA monitors unauthorized use of its trademarks, tickets and references to its championships in advertising.
Federal regulations support the NCAA’s efforts to prohibit unauthorized use of its name and trademarks, including the words “Final Four” and “March Madness.”
These regulations also prohibit any use of NCAA championship tickets in sweepstakes, promotions or contests. This includes a prohibition against the display of any commercial identification within an NCAA championship bracket.
NCAA trademarks are not to be used as part of Internet domain names, nor may NCAA trademarks be used on any digital platforms.