The Times Sentinel is based in Zionsville, located just north of Indianapolis in Boone County. Zionsville's town slogan is "Come for a visit, stay for a lifetime ...," and it is well known in Indiana for its quality of life. The Village area includes a brick-lined Main Street with restaurants and antique shops. The community has potential for growth, both residential and commercial, particularly along the Interstate 65 corridor and interchange at Oak Street.

With a population of nearly 25,000, Zionsville is known as a quaint, affluent community where people know each other and adhere to core values, such as family and education. Each of its schools has been designated a four-star school by the state.

Town residents are affluent and well-educated, as 45 percent have a college degree or higher. Zionsville, with a preponderance of young professionals and dual income families, has an average household income of more than $160,000 per year, making this market an ideal target market for both retail and service industries.

The Zionsville Times Sentinel, founded in 1860, is part of the town's history as the oldest continuously-operated business in Boone County. The intense community focus of the all-local Times Sentinel make it Zionsville's leading source of news and information.