Here’s what worked for me
Tim Timmons, The Paper of Montgomery County (Crawfordsville): Every day in what was wasted space near our mailing label on A1, we have a short text box that says: The Paper appreciates all our customers. Today, we’d like to personally thank Joe Smith of Ladoga for subscribing. (We do make sure the subscriber is paid up before we list them!) Full disclosure: I got that idea from Greta Sanderson in Lebanon.