Round-table discussions at the HSPA and HSPA Foundation Annual Meetings will allow newspaper executives to discuss both innovative and traditional topics.
Attendees may sign up for one of two discussion tracks led by newspaper leaders at the event Feb. 5-6 at the JW Marriott in Indianapolis.
Early-bird registration for the Annual Meetings ends Jan. 14. The final deadline is Jan. 31.
Sign up online at HSPAfoundation.org/events or complete the form on the back of the brochure newspaper executives received.
Speakers include Ken Paulson, president of the First Amendment Center and former editor of USA Today.
Round table discussions at the event will feature:
Track A
Digital agencies: Explore how some newspapers provide solutions for small- and mid-sized local businesses that need digital marketing, development and maintenance of websites and more.
Moderator: Brandon Erlacher, publisher, The Elkart Truth
Native Advertising: Advertisers and publishers are embracing native advertising as a promising reinvention of an old form of marketing. Find out how others are using compelling content to engage audiences while elevating an advertiser’s brand. What, if any, ethical issues arise?
Moderator: Terry Ward, chief operating officer, KPC Media Group
Niche products: Share niche product ideas that work in your market and learn from others how they generate additional revenue in theirs.
Moderator: Jon O’Bannon, publisher, The Corydon Democrat
Track B
Social Media at Your Newspaper: Take advantage of the opportunity to discuss questions about social media with a leading expert in the field.
Moderator: Val Hoeppner, digital journalist, trainer and media strategist
Promotional calendars: Discuss organizational tools to plan the year’s special sections, projects and promotions. This planning will help improve staff efficiency.
Moderator: Beverly Sams, advertising director, Kokomo Tribune & Pharos-Tribune (Logansport)
Newspaper in Education: Learn about materials available for newspapers and teachers to help develop young readers and increase readership.
Moderators: Justin Rumbach, managing editor, The Herald (Jasper); Chris Judson, journalism adviser, Concord Community High School; Robyn Young, librarian, Avon High School.
