Remind advertisers that consumers are newspaper readers.
In Indiana, nearly 3 in 4 adults read a weekly community newspaper each month.
Millennials, or those between the ages of 18-34, make up the largest population cohort the U.S. has ever seen. Representing about 20% of Indiana’s population, they account for 21% of all discretionary consumer spending
These marketing sheets arm sales staffs with data about why newspapers benefit advertisers:
- Newspapers Engage the Millennial Generation
- Consumers Connect with Indiana Newspapers
- Banking Customers are Newspaper Readers
- Readers Value Community Newspapers
Click the thumbnail below to view larger examples of materials included.