Marketing sheets

Remind advertisers that consumers are newspaper readers.

In Indiana, nearly 3 in 4 adults read a weekly community newspaper each month.

Millennials, or those between the ages of 18-34, make up the largest population cohort the U.S. has ever seen. Representing about 20% of Indiana’s population, they account for 21% of all discretionary consumer spending

These marketing sheets arm sales staffs with data about why newspapers benefit advertisers:

• Newspapers Engage the Millennial Generation
• Consumers Connect with Indiana Newspapers
• Banking Customers are Newspaper Readers
• Readers Value Community Newspapers

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