From the Pharos-Tribune (Logansport):
Q: Do you have a list of what newspapers can and can’t use in advertisements to avoid trademark infringement with the NFL? For example, I don’t believe we can use the words Colts, Super Bowl or Indianapolis Colts.
A: The NFL zealously protects its trademarks from unauthorized use in advertisements. You are correct that words such as “Super Bowl” and team names can’t be used in ads.
Instead, you can refer to “The Big Game” and “Indianapolis” without using “Colts.”
A variety of legal information is available at www.hspa.com/legal, including materials on access issues, court matters, local government, telemarketing, trademarks and more.
Contact Steve Key, HSPA executive director and general counsel, with media law questions at email@example.com or (317) 624-4427.