Public schools and charters are required to publish their annual school performance reports in local newspaper(s) between March 15 and March 31.
The annual school performance reports are an excellent opportunity for your advertising and newsroom to work together to maximize the impact of these important public notice advertisements. Newsrooms can do a story or stories about the results of the performance report.
Your ad staff can sell non-traditional advertisers spots to sponsor a special education section highlighting the report. You can add photos from the individual school buildings since the reports are broken down by schools to make it an attractive piece that will catch the attention of your readers.
If a separate story is written about the school performance report, make sure you do a reference line to direct readers to the actual public notice advertisement.
