The Pilot News (Plymouth) has had great success with upselling classified ads into HSPA’s statewide network.
Since March the paper has made $2,700 in commission revenue from HSPA through the program.
The paper’s sales staff takes an assertive approach to promote sales in HSPA’s Indiana Classified Advertising Network, said Marketing Manager Cindy Stockton.
“We ask all customers who have larger ads or who are trying to reach other markets if they want to upsell and run the ad statewide,” Stockton said. “We were a little shy at first, but after a few successes we ask everyone now.”
HSPA’s network, which includes more than 140 papers, has been especially successful for employment ads, she said.
“With the rerunning of some of the ads, we know customers are getting results,” Stockton said. “It’s really nice to hear ‘I want to run that ad again’ from some of them.”
Stockton encourages other newspapers to upsell their classifieds into HSPA’s Indiana Classified Advertising Network.
“Selling ICAN ads can help your classified bottom line and gives you another marketing tool for your classified departments to sell to their customers,” she said.
For more information on selling ads through HSPA’s statewide network, click here or call HSPA at (317) 803-4772.
