The Newspaper Association of America’s 2014 mediaXchange conference will include the panel discussion “Mobile: What it means for news media.”
The event, March 16-19 at the Hyatt Regency in Denver, will feature industry leaders addressing key topics including emerging digital trends, evolving revenue strategies and the transformation of news media.
According to comScore, 141 million U.S. adults read newspaper content online in September 2013 and more than half – 76 million – accessed newspaper content from mobile devices.
The mobile audience for newspaper content increased by 25 percent from June to September this year and reveals the trend of mobile devices such as smartphones and tablets increasingly being used for media consumption. In light of the data, NAA secured advertising, digital and media executives to serve on the mobile panel, including:
John Kosner, executive vice president, digital and print media, ESPN. Kosner leads development for ESPN.com and ESPN The Magazine.
Joe McCambley, creative director and co-founder, The Wonderfactory, a New York City digital design firm.
Jim Brady, editor-in-chief, Digital First Media. Brady oversees the editorial strategy and operations of the company’s 75 daily newspapers, 292 nondaily publications and 341 online sites.
Visit NAA.org/mediaXchange to learn more or register for the event.
