April Fritch has been named general manager of Register Publica­tions.

Fritch, named to the position by company owner Murray Cohen, has been advertising director for nearly two years.

She will retain her responsibilities as ad director but also will oversee daily operations of the media company’s other departments, in­cluding circulation, distribution, Internet and production.

Fritch, 53, of Lawrence­burg has spent the past 18 years in print sales.

Fritch, who comes from a newspaper family, has been an avid reader and subscriber of local papers for the 25 years she has lived in Dearborn County.

Her father, Bill Fritch, began his career at The Greensburg Daily News and went on to become a reporter, sports editor, columnist, and copy editor at newspapers in northwestern Indiana.

“I grew up with the newspaper,” Fritch said. “It’s easy for me to sell and easy for me to promote. It’s easy for me because I believe in it.”

– Register Publications