The Truth Publishing Co. has launched a sister marketing company.
Strawberry Fields Marketing Agency is a new entity that will help local businesses navigate the growing options for marketing their goods and services, said Kelly Bolyard, vice president of business development.
Branching into digital marketing is essential to The Truth, said Brandon Erlacher, publisher of the Elkhart newspaper.
“To maintain our responsibilities to the Elkhart County community, we have to find new revenue streams,” he said.
Marketing services have been tried before within The Truth, but establishing a separate organization will make the difference between it and earlier attempts, Erlacher said.
“It isn’t just a name in our current organization,” he said. “It isn’t newspaper people trying to do new digital stuff.”
Strawberry Fields will provide marketing services such as search-engine optimization, website design and more.
