Q&A: Calculating public notice rates


From The Indianapolis Star:

Q: What is a newspaper’s method to calculate the higher frequency rates for publication of public notices?

A: Once you have your rate for a public notice that only has to run once, the progression for additional days are as follows:

• Runs twice: Multiple line rate for a one-day run by 1.5

• Runs three times: Multiple line rate by 2

• Runs four times: Multiple by 2.5.

I think you see the mathematical progression, which would continue as the number of run dates increases to five through eight times.

Contact Steve Key, HSPA executive director and general counsel, with media law questions at skey@hspa.com or (317) 624-4427.