Get paybacks from HSPA advertising


HSPA congratulates personnel from three member newspapers who have earned a total of $231.25 in two months for selling into the association’s advertising network.

HSPA pays 5 percent commission to newspaper employees when they sell a classified, 2×2 or 2×4 into the statewide network.

Let us help
HSPA’s Shawn Goldsby will walk sales staffs through every step of an HSPA up-sell. Call her at (317) 803-4772.

Newspapers keep 45 percent of the sales price when their staffs up-sell into HSPA’s advertising programs. That’s revenue in addition to what the newspaper already made for the original sale of the ad in their paper.

Stephanie Peverelle of the The Pilot News (Plymouth), Kathy Tretter from the Ferdinand News and Bill Connelly of the LaGrange Standard have earned HSPA paybacks so far under the new incentive plan.

HSPA’s advertising net­work runs classifieds and 2×2 and 2×4 ads in member newspapers. The ads can run statewide or in one or two regions of the state.

HSPA’s ad revenue makes up 80 percent of its budget, funding legislative lobbying and legal assis­tance for newspapers, access law training, and more.

Up-selling just one ad a month brings significant additional revenue each year for member newspapers.

A newspaper’s 45 percent cut means it keeps $153 for every weekly classified it up-sells, $272 for every daily classified, $416 for every 2×2, and $832 for every 2×4.

To reward sales staffs for encour­aging clients to advertise in HSPA’s statewide network, the association will give them 5 percent of the up-sell price.

That 5 percent cut earns sales reps $17 for every (statewide) weekly classified ad they up-sell, $30.25 for every daily classified, $46.25 for every 2×2, and $92.50 for every 2×4.

Sales reps can call HSPA Advertising Coordinator Shawn Goldsby at (317) 803-4772, and she will walk them through every step of the sale.

Information also is available at