On a weekly, if not daily, basis, there’s a source of news that more often than not is ignored by the newsroom.
Perhaps the reason is the information is funneled through your advertising staff, so reporters don’t recognize it.
I’m talking about public notice advertising and calling for a paradigm shift in how it’s treated. Read more »
The power of the press rests in the ability of journalists to hold government accountable, to mobilize public opinion on matters that are important to individuals, communities or the nation, and to provide necessary information of value.
Notice in those words not a mention of celebrity content, mobile devices nor “aspirational” reportage that feels good without doing any good.
But also notice in those words the key to the future for newsrooms across the nation: A visible role in the daily life of the nation rooted in real benefit and sustained credibilityNewsprint may not be the medium-of-choice today for many readers, and perhaps certainly not the one for the desired next generation of readers. Read more »
The Stop Online Piracy Act – or SOPA – was a controversial and perhaps misguided effort championed by the Motion Picture Association of America to end illegal online sharing of copyrighted material, primarily movies and music.
To protest SOPA and its potential threats to the First Amendment, Wikipedia, Google, Reddit and – heaven forbid – I Can Haz Cheezburger, among many others, all shut down for a 24-hour period to show the web-surfing world what it would be like without its daily fix of photos of cats riding in baby strollers. Read more »