Public Notices Promotion Toolkit

Display ads and more remind readers of the importance of public notice advertising in government transparency. CLICK HERE for details and downloads.

Read your local newspaper as ‘way to know’ your community

john_darkow_bwSeveral years ago cyberspace was frenzied over many popular websites going dark for 24 hours to protest a federal bill meant to crack down on video piracy.

The Stop Online Piracy Act – or SOPA – was a controversial and perhaps misguided effort championed by the Motion Picture Association of America to end illegal online sharing of copyrighted material, primarily movies and music.

To protest SOPA and its potential threats to the First Amendment, Wikipedia, Google, Reddit and – heaven forbid – I Can Haz Cheezburger, among many others, all shut down for a 24-hour period to show the web-surfing world what it would be like without its daily fix of photos of cats riding in baby strollers. Read more »

Two-step sales process involves feelings

Nagano Prefecture, Honshu, Japan

I’ve always believed we tend to over complicate the sales process. To me, it is not a question of a 5, 7 or 10 step sales process. Ultimately, it is a two-step process for me; solutions to problems and good feelings.

We spend a lot of time on the first step, and it is no doubt the weightier of the two in the process. But providing good feelings before, during and after the sale deserves its day in the sun too. Read more »

Debunking the ‘newspapers are dying’ idea

TitleImagine waking up in a world without newspapers. “Ha!” You say, “I haven’t gotten a newspaper in years.”

But I’m not talking about just the paper delivered by carriers or the postal service. I’m talking about the news online, the links on social media, the email newsletter, the source cited in the television broadcast and the push notification on your phone. The word newspaper no longer reflects the media industry encompassed by the word. Read more »

Power of the Press is in ‘Being the Way to Know’

mpa2015grayBy Gene Policinski

WASHINGTON – The power of the press rests in the ability of journalists to hold government accountable, to mobilize public opinion on matters that are important to individuals, communities or the nation, and to provide necessary information of value.

Notice in those words not a mention of celebrity content, mobile devices nor “aspirational” reportage that feels good without doing any good. Read more »