Newspaper publishers, executives, editors and advertising and circulation staffs gathered for the HSPA & Foundation Annual Conference Sept. 25-26 at the JW Marriott in downtown Indianapolis.
A free e-book is designed to take the mystery out of collecting and using data to tell stories using visual tools and techniques.
“Data + Design: A Simple Introduction to Preparing and Visualizing Information” was conceived as an in-depth beginner’s guide to data visualization by Infoactive CEO Trina Chiasson and Northwestern University Statistical Programmer Dyanna Gregory.
Printed newspapers remain a valuable platform for advertisers to reach consumers. Consider the following stats from a recently released study from the Newspaper Association of America:
- 79% of adults have taken action as a result of reading or seeing an ad in a print newspaper in the past 30 days.
- 57% of adults have used newspaper media for shopping purposes in the past seven days with 52% using the print newspaper and 21% using newspaper websites.
- 69% of adults use print newspapers to get coupons – the leading medium consumers use.
- Nearly two-thirds of consumers look at or read advertisements as they go through the newspaper.
Newspaper readership is strong among Indiana consumers, and newspaper websites add to this reach. According to a recent study from the Hoosier State Press Association: Read more »
Cheryl Lindus has been named vice president of the Gannett Co.’s Indiana Media Group.
Lindus most recently was director of sales for the group, which includes The Star Press (Muncie), The Journal & Courier (Lafayette) and The Palladium-Item (Richmond).
Lindus began her newspaper career in Muncie in 1983. When she left in 2001, she was advertising director. Read more »