Mobile ads: Get on board

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Mobile has grown faster than any other new medium over the past century. Currently, 31 percent of the U.S. population has smartphones, and that number is increasing. Here are some predictions that speak to the enormous growth of this medium:

► Morgan Stanley analysts predict that the number of mobile Internet users around the world will surpass desktop Internet users by 2013. By the end of 2020, they believe that 10 billion mobile Internet devices will be in use, up from 2 billion today.

► The Pew Research Center reports that nearly half of all American adults (47 percent) say they receive at least some of their local news on their phone or digital tablet.

► Gordon Borrell says that local mobile advertising in the United States will grow from $285 million in 2009 to more than $4.7 billion by 2014.

► One particular area of interest for local advertisers is mobile couponing, and for good reason. Borrell Associates found that mobile coupons offer a greater return on investment for advertisers with redemption rates up to 10 times that of coupons distributed in print.

– Mansi Media