Go Team Advertising!


Show off your team spirit at this year’s Advertising Conference.

Attendees are encouraged to wear their favorite jersey and other team garb all day while they get great training focused on boosting revenue.

Dubbed the Advertising Tailgate this year, the annual conference Sept. 30 will have a fun, fast-paced atmosphere.

Advertising Tailgate and Awards Gala

When: Sept. 30. Sessions for managers start at 8 a.m. and 10 a.m. Ses­sions for sales reps and designers begin at 10 a.m.

Where: Student Center, Ball State University, Muncie

Registration deadline: Sept. 23. Payment may follow later.

Registration: Fax the form your newspaper received, or click here to print a paper form or sign up online.

Information: sgoldsby@hspa.com, (317) 803-4772 or www.hspafoundation.org

And someone will win an iPad during an afternoon idea session. 

The event in the Student Center at Ball State University in Muncie is sponsored by HSPA Foun­da­tion, Indiana Newspaper Advertising Execu­tives Associ­­­­­­ation and Trace Com­munications.

Early-bird registration at a reduced rate is due Friday, Sept. 2. Payment may follow later as long as HSPA Foundation receives registration forms by the deadline.

Register by faxing the forms that were mailed to each newspaper or signing up online at hspafoundation.org/events.

Regular registration is due Sept. 23, and payment may follow later for this deadline as well.

All of the details about the conference and registration forms are available at www.hspafoundation.org/events.

Two training tracks, one for ad managers and sales reps and the other for graphic designers, are planned.

Bob McInnis, president of McInnis and Associates of Greenport, N.Y., will present a session he calls “Driving Serious Local Ad Revenue in a Recession” for ad managers and sales reps.

Donna Gray will present a concurrent session for graphic designers on “How to Make an Ad in 30 Minutes and Other Helpful Design Hints.”

Gray is president and creative director of Indian­apolis-based Matchbook Creative ad agency and an assistant professor of advertising in Ball State’s Department of Journalism.

The afternoon idea-sharing round-table includes a contest. First prize is an iPad.

The 62nd annual awards gala starts at 4:30 p.m., and the bar will remain open.

“We hope this year’s conference format appeals to more people’s schedules,” Braeckel said. “Our trainers and sessions also offer a productive way to socialize with friends in the newspaper advertising industry.”