Deadline Friday for Advertising Conference registration

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Cornhole and a tailgating-friendly menu are on the agenda for this year’s Advertising Conference & Awards Gala.

The annual event is set for Sept. 30 at Ball State University. To go along with the tailgating theme, attendees are encouraged to wear their favorite jersey and other team garb all day while they get great training focused on boosting revenue.

Advertising Tailgate and Awards Gala

When: Sept. 30. Sessions for managers start at 8 a.m. and 10 a.m. Ses­sions for sales reps and designers begin at 10 a.m.

Where: Student Center, Ball State University, Muncie

Registration deadline: Sept. 23. Payment may follow later.

Registration: Fax the form your newspaper received, or click here to print a paper form or sign up online.

Information: sgoldsby@hspa.com, (317) 803-4772 or www.hspafoundation.org

The deadline to register is Sept. 23. Payment may follow later as long as HSPA Foundation receives registration forms by the deadline.

Advertising departments may register by faxing the forms that were mailed to each newspaper or signing up online at www.hspafoundation.org/events.

Dubbed the Advertising Tailgate this year, the annual conference will have a fun, fast-paced atmosphere, and someone will win an iPad during an afternoon idea-sharing session.

The event in the Student Center at Ball State is sponsored by HSPA Foun­da­tion, Indiana Newspaper Advertising Execu­tives Associ­­­­­­ation and Trace Com­munications.

All of the details about the conference and registration forms are available at www.hspafoundation.org/events.

Two training tracks, one for ad managers and sales reps and the other for graphic designers, are planned for the morning sessions.

Bob McInnis, president of McInnis and Associates of Greenport, N.Y., will present a session he calls “Driving Serious Local Ad Revenue in a Reces­sion” for ad managers and sales reps.

Donna Gray will present a concurrent session for graphic designers on “How to Make an Ad in 30 Min­utes and Other Helpful Design Hints.”

Gray is president and creative director of Indian­apolis-based Matchbook Creative ad agency and an assistant professor of adver­­tising in Ball State’s Department of Journal­ism.

The afternoon sessions are geared for managers, sales reps and designers.

After lunch, Indiana newspaper publishers will share their thoughts on the state of newspaper advertising in Indiana.

Following that panel, an idea-sharing round-table will feature a contest for the best idea.

First prize is an iPad.

The 62nd annual awards gala starts at 4:30 p.m., and the bar will remain open throughout the presentations.

“We hope this year’s conference format appeals to more people’s schedules,” said Karen T. Braeckel, HSPA Foundation director. “Our trainers and sessions also offer a productive way to socialize with friends in the newspaper advertising industry.”