Print grocery coupons reign among moms


Print ads and supermarket circulars take the lead when it comes to how mothers find coupons, according to a survey by

Asked to rank how they get grocery coupons, most respondents said they find coupons through print ads (78 percent) and supermarket circulars (65 percent).

Fifty-five percent of those questioned said they get coupons online, too.

Fielded in December, 2,243 res­pondents completed the Supermarket Moms Survey.

Each was a mother with at least one child still living at home and primarily does food shopping at a supermarket.