Workshop focuses on narrative video advertising


A sweeping revolution in Web video means major opportunities for newspaper sales executives.

Video advertising, once expensive, time-consuming and technically beyond the reach of print professionals, is now as close as an iPad.

Seminar: Native video ads

What: Mobile Money: Narrative Video Ads

When: Thursday, June 26, 2014

Where: Ball State University, Muncie

Registration: Watch for mailed and emailed registration information.

HSPA Foundation and Ball State University are offering a one-day seminar, “Mobile Money: Narrative Video Ads” on June 26 in Muncie.

Ball State Professors John Strauss and Juli Metzger walk you through the basics of shooting and editing with the iPad – a process now possible thanks to inexpensive software and a training program designed specifically for Web video.

Narrative video ads emphasize short, simple video clips to showcase the distinguishing features and personality of small businesses – to tell stories about people and advertised events.

This concise, hands-on seminar emphasizes the techniques of mobile video. It builds on the selling power of video that is real, raw and compelling – the difference between watching a fun snippet online and just another repurposed TV commercial.

Strauss and Metzger come from backgrounds in newspapers, radio, TV and online.

Strauss has conducted video seminars across the country, including the SPJ national conference in Washington. Metzger is a three-time publisher with a strong record of building digital sales.

Together, they’ll walk you through the basics of short, easy video pieces, show you how to put them on the Web and how to blend them into your digital selling strategy.

The result: Vibrant, more compelling ads online and a great opportunity to develop new digital revenue streams.

Watch your mail for the registration form coming soon from HSPA Foundation and an email announcement that online registration is open.