Up-sell ads for more revenue


HSPA reminds member newspapers that it pays to up-sell classified and small display ads into the association’s statewide network.

Newspapers keep 45 percent of the sales price when their staffs up-sell into HSPA’s programs. That’s revenue in addition to what the news­paper already made for the original sale of the ad in their paper.

Let us help
HSPA’s Shawn Goldsby will walk sales staffs through every step of an HSPA up-sell. Call (317) 803-4772.

HSPA also pays 5 percent commission to newspaper employees when they sell into the statewide network.

HSPA’s advertising net­work runs classifieds and 2×2 and 2×4 ads in member newspapers. The ads can run statewide or in one or two regions of the state.

The association’s ad revenue makes up 80 percent of its budget, funding legislative lobbying and legal assis­tance for newspapers, access law training and more.

Up-selling just one ad a month brings significant additional revenue each year for member newspapers.

A newspaper’s 45 percent cut means it keeps $153 for every weekly classified it up-sells, $272 for every daily classified, $416 for every 2×2, and $832 for every 2×4.

To reward sales staffs for encour­aging clients to advertise in HSPA’s statewide network, the association gives them 5 percent of the up-sell price.