Money-makers read papers
According to a survey of affluent Americans posted at AdAge.com:
• 88 percent read magazines in print, followed by 35 percent who read them online.
• Newspapers show the greatest amount of experimentation – 70 percent read newspapers in print, followed relatively closely by 54 percent who read them online.
• 94 percent view video content on TV, followed by 35 percent who do so on computers.
• 93 percent read websites on computers, followed by 38 percent who do so on smarthphones.
To read the full article click here.