Special section kits make ad sales, layout easier for your staff


Special section sales kits available at the Marketing Newspapers tab on the HSPA website have tools for your advertising and editorial departments.

The tab features plans for special sections including Higher Education, Healthy Living, Fall Sports, Holiday Planning and many others.

These materials, available to download for free, are designed to provide members with tools to assist in sales and readership to boost revenue.

The special section tool kits can assist staff with quick turnaround to promote special sections. Materials include cover artwork and sales documents.

Other special section toolkits available include Bridal, Financial Planning and Home Improvement.

Each one includes editable materials for special sections such as:

• Front page cover

• Leave-behind sales flyer

• Advertising sales tracking chart

• Prospective advertisers list

• Editorial content ideas.

HSPA offers the tool kits in cooperation with the Pennsylvania NewsMedia Association.

The Marketing Newspapers tab includes a link to marketing sheets with statistics showing that consumers rely heavily on newspaper media for their news and advertising information.

Members also can access a 2014 American Opinion Research readership survey to gain important facts about Indiana print and digital readers.

Member newspapers can customize a series of PowerPoint slides covering the survey results.