2017 Better Newspaper Contest

2017 Better Newspaper Contest

Better Newspaper Contest Entry Forms Deadline: 5pm, July 28th Submit all entries digitally at newspapercontest.com/hspa (The Association Code to register on the contest website is HSPA) 2017 BNC Rules Entry Instructions Blue Ribbon Form Division Breakdown All six...
Legal Guide Coming

Legal Guide Coming

Hoosier State Press Association is building a guide to public notice advertising for Indiana’s newspapers. The guide will be posted on our website in June and is downloadable for those who want a hard copy they can reach readily. “I’m excited to see this project reach...
Purses Teach Target Engagement, Sales Growth

Purses Teach Target Engagement, Sales Growth

By Pete Van Baalen It isn’t everyday that you get to spend the day at a Hoosier icon’s house. While officially it wasn’t the actual house of Barbara Bradley Baekgaard or Patricia Miller, I did get to spend the day at the corporate headquarters of Vera Bradley near...
Homework Assignment: Speak Up

Homework Assignment: Speak Up

By Steve Key Indiana newspaper executives have an assignment for 2017 – this includes publishers, ad directors and editors. Talk to state legislators about the value of public notice advertising. I know you’re all busy and some of you have multiple state...
Hold Editorials to Highest Standard

Hold Editorials to Highest Standard

By Jim Pumarlo What’s the first word you associate with editorials? Editorials can serve a variety of roles. They educate. They enlighten. They entertain. They challenge your personal beliefs. They reinforce your positions. They frustrate. They anger. They might...
Create a Website from Scratch

Create a Website from Scratch

By Kevin Slimp Two weeks ago, I found myself awake at 3 a.m., unable to get back to sleep. After tossing and turning for more than an hour, I decided I might as well get some work done. Checking my messages and social media, I quickly found I wasn’t the only one who...